Social media is a combination of online communication channels dedicated to group input, communication, information sharing and relationships. Different types of apps and websites dedicated to social networks, blogs, forums, wikis and social bookmarks make up different types of social media. The most common types are Facebook, YouTube, Google+, WhatsApp, Twitter, QQ, WeChat, Qzone, OLX, Instagram, LinkedIn, Tumblr, Skype, Viber, Snapchat, Pinterest, MySpace, Meetme, Meetup, Mixi, Tout, Douban, Flickr, Buzznet , Wehearit and Friendster These social websites have approximately 100,000,000 registered users. Although there are different types of social media, they share many common features such as Consumers create service-oriented profiles for website and applications that are planned and supported by the association. User-generated material such as digital images, posts, videos, comments and data shared through Internet interfaces. All types of social media are interactive Internet applications that enable the growth of online social networks by linking user profiles to the profiles of other individuals or groups.
Users usually contact social media content through web-based tools on computers, or download services from Internet applications to their mobile phones, through these services users can generate highly collaborative platforms through which individuals, groups and institutions can segment, co-create, discuss and revise data. user-generated or pre-built content displayed online. They represent significant and prevailing changes in communication between trades, institutions, societies and individuals. It modified the communication between individuals and large institutions. Researchers study these changes and new technologies are introduced as a result of these changes. It differs from traditional print and electronic media in various aspects, such as perception, customer, value, reach, appearance, interaction, usage, proximity and durability. Its channels function in a dialog mode of transmission, while the old-style media used a monologue mode of transmission.
Facebook is widely used in all countries, 84 percent of young Americans are its users. Almost 60 percent of teenagers have profiles on social networks, most people spend at least two hours a day on social networking sites and the time spent on these sites is more than the time spent on other types of sites. Total time spent on social networking sites in the US was 66 billion minutes in 2012, and has now reached 121 billion minutes. It has become a source of professional perspective and financial gain.
Social media has many good and bad effects. It gives the chance to connect with real or virtual groups, and is a real advertising tool for businesses, funders, charities, as well as support groups, politicians and administration. Its significant use has also been proven to cause grief, cyberbullying, online stalking and loitering.
We cannot define social media by its ability to bring people together, according to this description telegraph and telephone can be its types, in fact social media is usually used to say social networks such as: Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Instagram and Wechat allows them to use to create their own private profiles to share ideas, images, videos, chat with each other and update each other about new things, events and happenings while doing their daily works and routine jobs.
Distinctive feature of social media- Content spreads like a virus
Sometimes the content that is posted on social media is likely to spread like a virus on social media. Users will reshare content that another user has posted on their social network, resulting in further sharing. Posts like the explosion of an atomic bomb in North Korea, breaking news like the news of Michael Jackson’s death crashed the internet servers because this news was quickly shared and re-shared by people using social networking sites. This is the concept of spreading a viral disease from one infected person to another. Some individuals, groups and organizations use this viral spread of news as an effective way of publicity.
Use of mobile applications
The use of mobile phone to access the sites is a big factor in the popularity of these sites, it is now easier, more private and cheaper to use social media than before, the smartphone has made the internet a very “convenient” thing for the young generation to use. Young people now spend more time interacting on social media than watching TV. With the help of a smartphone, all kinds of sites can be easily accessed, content can be added, shared, sent, received, voice and video calls with updated status can be made more easily without the use of a desktop computer or laptop. The use of Wi-Fi technology made it possible to use the Internet connection for all family members. All family members can use internet sites according to their own likes and dislikes, time flexibility and privacy. Mobile applications like WhatsApp, Skype are widely used for making video calls, YouTube is used for watching videos, Facebook is used for sharing videos, images, texts and status updates by mobile users. Mobile social media refers to the use of media on mobile phones such as smartphones. Mobile applications enable the formation, exchange and dissemination of content created by users. Location and time sensitivity are important factors for accessing social media via mobile devices.
Location and time sensitivity has given mobile devices an advantage over desktop computers in offering companies to expand their marketing and advertising business. Mobile accessories can be used for investigation, communication, sales promotion or concessions and affiliate growth programs.
Social sites use social plans, creating stages that are equally beneficial to users, industries and networks with the help of e-commerce or online consumption. Users post comments about a company’s product or service with their online friends and associates. The company profits because it gains awareness of how customers perceive their product or service. Apps like Amazon.com and Pinterest are influencing the growing trend in acceptance and accessibility of e-commerce or online consumption.